Free playbook for e-commerce teams
Google & AI Search for E-commerce — Here's Where to Start
When search changes, the wrong priorities get expensive for e-commerce teams. This playbook shows how Google and AI assistants appear to choose answers, and how to align content, tech and the business to start driving revenue from AI-driven traffic.
Built on the latest research into AI search and hands-on work where AI-driven traffic went from 0 to over £100,000 in revenue.
Perfect for e-commerce teams who want to understand today's search landscape and it's impact on revenue.
This isn't a guide you just read — you get practical to-dos
- Why ranking alone is no longer enough to get chosen
- Which page types you should prioritise first
- How to test whether your copy answers the questions buyers actually ask
- Why SEO, performance and customer service need to work closer together
- What you can measure in Google AI & AI search — and what you shouldn't pretend to measure
Navigate today's search landscape
Interest in Google AI and AI search has exploded. But most marketing teams are still working in the dark. It's unclear what drives visibility in AI Overviews, AI Mode and AI assistants like ChatGPT and Gemini — and even less clear how it ties to the business. This playbook shows what drives visibility in AI search and how to prioritise the right work to move the till. Take the playbook and start with what makes a difference.
Perfect for you if you:
- Own growth, traffic or revenue inside an e-commerce business
- Already invest in SEO, but notice that ranking alone no longer pays out
- Have traffic and content but don't see a proportional impact on organic revenue
- Run a team or work across functions (SEO, content, performance, customer service) but lack a clear direction for what drives results in Google AI and AI search
- Need to understand how Google AI and AI search are changing what gets chosen — not just what ranks
- Want to prioritise the right pages and the right work based on commercial potential, not "SEO activity"
About the author behind the playbook
Todd Gårdefors is an independent e-commerce SEO consultant and the founder of Söksmart.
With a background as a writer, he moved into e-commerce in 2022, most recently working as inhouse SEO Manager at Jollyroom, a leading Nordic retailer in baby and kids.
There he helped turn a double-digit decline in organic revenue into double-digit, sustained growth — work that contributed to the team winning the Swedish SEO Award 2025 in the Kids & Toys category.
Today he combines editorial sharpness with operational experience to help e-commerce companies identify and fix the bottlenecks that are slowing down organic growth.
